{"id":4181,"date":"2025-04-18T10:31:13","date_gmt":"2025-04-18T17:31:13","guid":{"rendered":"https:\/\/www.seeknetusa.com\/?p=4181"},"modified":"2025-06-11T14:46:37","modified_gmt":"2025-06-11T21:46:37","slug":"ai-seo-2","status":"publish","type":"post","link":"https:\/\/www.seeknetusa.com\/en\/blog\/web-marketing-en\/ai-seo-2\/","title":{"rendered":"Is Traditional SEO No Longer Enough? Discover the Power of AI-Driven SEO"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">When researching something on the Internet, many people use &#8220;Google Search&#8221; or &#8220;Bing.&#8221; The measures taken to make your website appear at the top of the search results are called &#8220;SEO (Search Engine Optimization).&#8221; However, SEO has recently undergone major changes. We <\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">are now in an era where simply listing keywords is no longer enough &#8212; this is the emergence of &#8220;AI SEO.&#8221;<\/span><\/span><\/p>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In this article, we will cover:<\/span><\/span><\/p>\r\n<ul>\r\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Differences between traditional SEO and AI SEO<\/span><\/span><\/li>\r\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Why it&#8217;s getting attention now<\/span><\/span><\/li>\r\n<li><span style=\"vertical-align: inherit;\"><\/span>\u00a0Basic Countermeasures<\/li>\r\n<\/ul>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We will explain <\/span><span style=\"vertical-align: inherit;\">these concepts in an easy-to-understand manner, even for beginners!<\/span><\/span><\/p>\r\n<h1><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><span style=\"vertical-align: inherit;\"><strong><span style=\"vertical-align: inherit;\">What is <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">Traditional <\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">SEO ?<\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><\/h1>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Traditional SEO involved optimizing a website by considering what kind of information search engines would like.<\/span><\/span><\/p>\r\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The main measures are as follows:<\/span><\/span><\/strong><\/p>\r\n<ul>\r\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Include <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">keywords<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> that users are likely to search for in your text<\/span><\/span><\/li>\r\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Organize titles and headings <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">in a structured way<\/span><\/span><\/strong><\/li>\r\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Collect backlinks (ratings) from other sites<\/span><\/span><\/li>\r\n<li><span style=\"vertical-align: inherit;\"><strong><span style=\"vertical-align: inherit;\">Technical improvements<\/span><\/strong><span style=\"vertical-align: inherit;\"> such as mobile compatibility and page speed<\/span><\/span><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><\/li>\r\n<\/ul>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In other words, the main focus was on making search engines understand that &#8220;this is a useful page.&#8221;<\/span><\/span><\/p>\r\n<h1><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><span style=\"vertical-align: inherit;\"><strong><span style=\"vertical-align: inherit;\">What is <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">AI SEO ?<\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><\/h1>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">AI SEO <\/span><span style=\"vertical-align: inherit;\">is a new <\/span><strong><span style=\"vertical-align: inherit;\">SEO <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">strategy <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">that is based on <\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">AI<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> (artificial intelligence). Recently, we <\/span><span style=\"vertical-align: inherit;\">have entered an era where <\/span><strong><span style=\"vertical-align: inherit;\">search engines themselves use <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">AI <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">to answer questions directly, such as Google&#8217;s &#8220;SGE (Search Generative Experience)&#8221; and Bing&#8217;s &#8220;Copilot.&#8221;<\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><span style=\"vertical-align: inherit;\"><\/span><br \/><span style=\"vertical-align: inherit;\"><\/span><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><span style=\"vertical-align: inherit;\"><\/span><\/p>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In other words, the traditional process of &#8220;search \u2192 click \u2192 view site&#8221; is beginning to change.<\/span><\/span><\/p>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In AI SEO, what is very important is how the content is understood by AI, not by humans.<\/span><\/span><\/p>\r\n<h2><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><span style=\"vertical-align: inherit;\"><strong><span style=\"vertical-align: inherit;\">Differences between <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">traditional <\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">SEO <\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">and <\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">AI SEO<\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><\/h2>\r\n<p><style>\r\n  table {\r\n    border-collapse: collapse;\r\n    width: 100%;\r\n  }<\/p>\r\n<p>  th, td {\r\n    border: 1px solid #000;\r\n    padding: 8px;\r\n    text-align: left;\r\n  }<\/p>\r\n<p>  th {\r\n    background-color: #f2f2f2;\r\n  }\r\n<\/style><\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>\u9805\u76ee<\/th>\r\n<th><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Traditional SEO<\/span><\/span><\/th>\r\n<th><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">THIS IS<\/span><\/span><\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">subject<\/span><\/span><\/td>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Human + Search Engine Rules<\/span><\/span><\/td>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">AI-powered content understanding<\/span><\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Purpose<\/span><\/span><\/td>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Improve your search ranking<\/span><\/span><\/td>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Be featured correctly in AI searches<\/span><\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">method<\/span><\/span><\/td>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Keyword-focused and technical improvements<\/span><\/span><\/td>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Clarifying intent and emphasizing meaning<\/span><\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Search experience<\/span><\/span><\/td>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Users choose for themselves<\/span><\/span><\/td>\r\n<td><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">AI summarizes and presents the answer<\/span><\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Featured search <\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">AI <\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">:<\/span><\/span><\/strong><\/h2>\r\n<ul>\r\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Google SGE<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> : A new feature that uses AI to summarize search results, giving you answers without clicking.<\/span><\/span><\/li>\r\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Bing AI <\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">( <\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Copilot <\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">)<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> : AI chat can extract information from natural conversations.<\/span><\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">These changes mean that it&#8217;s no longer just about getting clicked in search results, but also about being featured by AI.<\/span><\/span><\/p>\r\n<h1><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><span style=\"vertical-align: inherit;\"><strong><span style=\"vertical-align: inherit;\">The future and importance of <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">AI SEO<\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><\/h1>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">As AI-driven search experiences become mainstream, <\/span><strong><span style=\"vertical-align: inherit;\">the <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">ability to properly convey <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">the <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">meaning <\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">of content<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> will become increasingly important, as <\/span><span style=\"vertical-align: inherit;\">AI <\/span><span style=\"vertical-align: inherit;\">seeks to understand <\/span><strong><span style=\"vertical-align: inherit;\">what a sentence is trying to convey , rather than the number of words.<\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><span style=\"vertical-align: inherit;\"><\/span><br \/><span style=\"vertical-align: inherit;\"><\/span><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><span style=\"vertical-align: inherit;\"><\/span><\/p>\r\n<p><span style=\"vertical-align: inherit;\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">For example, a product introduction page needs content that is in line with the user&#8217;s intent<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , such as &#8220;Who is this product useful for?&#8221; and &#8220;What makes it different from others?&#8221; <\/span><span style=\"vertical-align: inherit;\">. In addition, as voice searches and chat-style searches are on the rise, &#8220;natural, conversational language&#8221; will also be highly valued.<\/span><\/span><\/p>\r\n<h2><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><span style=\"vertical-align: inherit;\"><strong><span style=\"vertical-align: inherit;\">Basic strategies for <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">AI SEO measures and points to keep in mind<\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><\/h2>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">There are five things to keep in mind when it comes to AI SEO:<\/span><\/span><\/p>\r\n<ol>\r\n<li><strong> <\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Clarifying intent (understanding the topic)<\/span><\/span><\/strong><\/li>\r\n<\/ol>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u2192 Clarify &#8220;What do you want to communicate to whom?&#8221; AI will read the context.<\/span><\/span><\/p>\r\n<ol start=\"2\">\r\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">EEAT <\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">(Experience, Expertise, Authoritativeness, Credibility)<\/span><\/span><\/strong><\/li>\r\n<\/ol>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u2192 This is also an evaluation criterion used by Google. <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&#8220;Who wrote it&#8221; affects its credibility<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .<\/span><\/span><\/p>\r\n<ol start=\"3\">\r\n<li><strong> <\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Natural writing and conversational tone<\/span><\/span><\/strong><\/li>\r\n<\/ol>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u2192 Natural, <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">human-like sentences<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> are easier for AI to understand than keyword-stuffed sentences.<\/span><\/span><\/p>\r\n<ol start=\"4\">\r\n<li><strong> <\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Leveraging structured data<\/span><\/span><\/strong><\/li>\r\n<\/ol>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u2192 Using HTML tags etc. to <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">accurately mark up meanings<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> helps AI understand.<\/span><\/span><\/p>\r\n<ol start=\"5\">\r\n<li><strong> <\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Continuous improvement<\/span><\/span><\/strong><\/li>\r\n<\/ol>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u2192 AI is evolving every day. <\/span><span style=\"vertical-align: inherit;\">It is important <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">not to use it just once, but to update the information regularly .<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><\/span><\/p>\r\n<h1><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Summary: The key to <\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><strong><span style=\"vertical-align: inherit;\">SEO <\/span><\/strong><strong><span style=\"vertical-align: inherit;\">in <\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">the AI \u200b\u200bera <\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><strong><span style=\"vertical-align: inherit;\">is \u201creadability + meaning\u201d!<\/span><\/strong><\/span><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><\/span><\/strong><\/h1>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Until now, the goal of SEO has been to be &#8220;liked by search engines.&#8221; <\/span><\/span><br \/><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">From now on, <\/span><span style=\"vertical-align: inherit;\">it will be more important to &#8220;have <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">AI <\/span><\/span><\/strong><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">correctly understand the meaning and introduce it when necessary .&#8221;<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><\/span><\/p>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In other words, AI SEO is<\/span><\/span><\/p>\r\n<ul>\r\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Easy for users to understand<\/span><\/span><\/li>\r\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The intention is clear,<\/span><\/span><\/li>\r\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Reliable information,<\/span><\/span><\/li>\r\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Provide information in a form that can be understood by AI.<\/span><\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Now that search experiences are changing, it&#8217;s time to start managing your website with AI SEO in mind!<\/span><\/span><\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"When researching something on the Internet, many people use &#8220;Google Search&#8221; or &#8220;Bing.&#8221; The measures taken to make your website appear at the top of the search results are called &#8220;SEO (Search Engine Optimization).&#8221; However, SEO has recently undergone major changes. We are now in an era where simply listing keywords is no longer enough [&hellip;]","protected":false},"author":36,"featured_media":3889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74],"acf":[],"aioseo_notices":[],"views":167,"_links":{"self":[{"href":"https:\/\/www.seeknetusa.com\/en\/wp-json\/wp\/v2\/posts\/4181"}],"collection":[{"href":"https:\/\/www.seeknetusa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seeknetusa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seeknetusa.com\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seeknetusa.com\/en\/wp-json\/wp\/v2\/comments?post=4181"}],"version-history":[{"count":0,"href":"https:\/\/www.seeknetusa.com\/en\/wp-json\/wp\/v2\/posts\/4181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seeknetusa.com\/en\/wp-json\/wp\/v2\/media\/3889"}],"wp:attachment":[{"href":"https:\/\/www.seeknetusa.com\/en\/wp-json\/wp\/v2\/media?parent=4181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seeknetusa.com\/en\/wp-json\/wp\/v2\/categories?post=4181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}