We live in a convenient age where anyone can easily place digital ads, but do you think that “as long as I place an ad, everything will be fine?”
To achieve results with digital advertising, it is essential to go through the PDCA cycle by strategically designing, adjusting during advertising , and verifying the effectiveness after advertising. In this article, we will explain the basics of this.
When designing an ad, you should start by working backwards from what you want to achieve. It is no exaggeration to say that the most important step in placing an ad is the initial stage of clearly determining your objectives and then designing how you will use your ad to achieve them.
For example, you might set the following objectives:
Depending on these objectives, the media used (Google, Meta, LinkedIn, etc.) and the ad format (still image, video, carousel) will change. In addition to the optimal target, it is also important from the design stage to have an ad design that can turn the PDCA cycle. If the initial strategy design is poor, no matter how much you spend on advertising, you will not see results.
Advertising is not something that is completed once it is posted. There are many small adjustments that need to be made during its operation, such as:
By repeatedly testing and verifying hypotheses while looking at real-time data on-site, the effectiveness of advertising will accelerate. On the other hand, neglected advertising can result in unnecessary spending of budget.
Although it depends on the case, to judge the effectiveness of ad delivery, check the following indicators depending on the objective of each ad:
It is important to note that you should not judge the quality of an ad based on a single indicator. You need to evaluate the indicators that are most appropriate for the purpose you set at the beginning.
It is important not to immediately stop a campaign just because it is not effective, but to analyze where there is room for improvement and use that knowledge in the future. This is the true PDCA cycle in advertising operations.
Even if the above figures seem good at first glance, you should not become complacent. It is necessary to check and adjust other figures comprehensively to see if the ad is in line with the original purpose, and if it is an ad that could lower the brand evaluation.
Digital advertising is not about a one-off hit.
It is strategically designed, adjusted during distribution, and the results verified and improved over and over again
Only by going through this cycle can advertising become an “investment” rather than an “expense.”
In reality, it is not easy to keep these PDCA cycles going correctly within a company alone. Understanding the ever-changing algorithms and trends of platforms, making accurate creative improvements, and optimizing for each medium requires specialized knowledge and resources.
We at Seeknet USA are a professional team of SNS and advertising managers with a strong presence in the American market, and we provide total support for designing, operating and improving advertising strategies tailored to your company’s objectives. We also provide general online marketing services that do not rely solely on advertising.
We support our clients in leading their business to success in a wide range of areas, including web development, SEO, advertising management, social media marketing, and offline event planning.
If you are interested, please let us know what you think. If you are already advertising, we will be happy to talk to you about your current advertising situation and any concerns you may have. We are also happy to answer any inquiries or questions, not just about advertising!
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