BeReal Ads Are Finally Here! How Brands Can Make the Most of Them

On social networking sites such as Instagram and TikTok, it is important to post photos and videos that look good. For this reason, when posting, people often pay attention to editing and shooting. However, recently, a new social networking site called “BeReal ” has been attracting attention, especially among the younger generation.

BeReal is an app developed with the aim of making it easy to share your everyday life as it is. The emergence of new SNS, which favors natural appearances, is also having a major impact on the advertising industry.

What is BeReal?

The way BeReal works is very simple: users receive a random notification once a day, they take a photo using both the front and back cameras, and posts it in real time .

The biggest feature of this app is that “no editing or filters can be used at all.” Also, since you cannot see other people’s posts unless you post yourself, many users are actively participating. In fact, it is so actively used that about 80% of users post every day.

American user characteristics

In the United States, approximately 97% of BeReal users are under the age of 27, and the app is especially popular among Gen Z users aged 18 to 24. User engagement is also very high, with 40% of users who receive a notification launching the app and posting within two minutes. This proactive user behavior is also drawing attention to the app as a powerful advertising platform.

What are the features of BeReal advertising?

BeReal launched its advertising platform in 2024. Unlike other social media platforms, it stands out by requiring ad content that emphasizes authenticity and realism.

The specific ad format is to use real photos and videos taken with front and rear cameras, just like user posts. This allows the ad to blend naturally into everyday life, making it easier for users to accept it without feeling interrupted.

The advertising menu include:

• “Takeover Ads”: displayed to all users for one day only
• “Balanced Reach Ads”: guarantees a certain number of impressions

These can be used by brands according to their purpose.

Corporate use cases

Here are some success stories from companies that have actually used BeReal advertising .

• To promote their original drama “Love Battle Royale,” Netflix carried out a one-day takeover ad. The post garnered approximately 49 million impressions (number of views), creating a huge response.
• KFC posted natural scenes of eating, and the video resonated with viewers as a realistic, everyday scene and garnered high engagement.
• Chipotle distributed exclusive promo codes and revealed a never-before-seen glimpse into the kitchen.

How can BeReal be used in business situations?

BeReal was originally an ad-free social networking site, but it officially began advertising in the United States in April 2025. This gave businesses more opportunities to interact with users in a natural and friendly way.

The main methods that companies can use BeReal are:

• Sharing company culture: By sharing the real daily lives of employees, you can naturally convey the strengths of the company.
• Recruiting: Increase your appeal to job seekers by conveying the true feel of the workplace.
• Increased brand credibility: Increase brand trust and familiarity through authentic, unedited content.

Key points for using BeReal ads

The following three points are important for companies to effectively utilize BeReal.

• Creating natural content
  By refraining from editing or staging and showing everyday life as it is, you will be able to gain sympathy from users easier.
• Leveraging real – time nature
  By taking advantage of the random notification system, you can increase user participation by running time-limited promotions.
• Approaching Gen Z
  Since Gen Z users are primarily young, providing them with natural, relatable content that interests them can effectively increase their favorable impression of your brand.

Conclusion

BeReal is a new type of SNS that allows users to share their daily lives in a natural way. It has especially been popular among the American Gen Z , and it is also a great opportunity for companies to use real-world advertising.

Even if you are unfamiliar with social media, once you understand the characteristics of BeReal, you will be see new marketing opportunities. Why not take this opportunity to consider a new advertising strategy using BeReal?