When researching something on the Internet, many people use “Google Search” or “Bing.” The measures taken to make your website appear at the top of the search results are called “SEO (Search Engine Optimization).” However, SEO has recently undergone major changes. We are now in an era where simply listing keywords is no longer enough — this is the emergence of “AI SEO.”

In this article, we will cover:

• Differences between traditional SEO and AI SEO
• Why it’s getting attention now
•  Basic Countermeasures

We will explain these concepts in an easy-to-understand manner, even for beginners!

What is Traditional SEO ?

Traditional SEO involved optimizing a website by considering what kind of information search engines would like.

The main measures are as follows:

• Include keywords that users are likely to search for in your text
• Organize titles and headings in a structured way
• Collect backlinks (ratings) from other sites
• Technical improvements such as mobile compatibility and page speed

In other words, the main focus was on making search engines understand that “this is a useful page.”

What is AI SEO ?

AI SEO is a new SEO strategy that is based on AI (artificial intelligence). Recently, we have entered an era where search engines themselves use AI to answer questions directly, such as Google’s “SGE (Search Generative Experience)” and Bing’s “Copilot.”

In other words, the traditional process of “search → click → view site” is beginning to change.

In AI SEO, what is very important is how the content is understood by AI, not by humans.

Differences between traditional SEO and AI SEO

Featured search AI :

• Google SGE : A new feature that uses AI to summarize search results, giving you answers without clicking.
• Bing AI ( Copilot ) : AI chat can extract information from natural conversations.

These changes mean that it’s no longer just about getting clicked in search results, but also about being featured by AI.

The future and importance of AI SEO

As AI-driven search experiences become mainstream, the ability to properly convey the meaning of content will become increasingly important, as AI seeks to understand what a sentence is trying to convey , rather than the number of words.

For example, a product introduction page needs content that is in line with the user’s intent , such as “Who is this product useful for?” and “What makes it different from others?” . In addition, as voice searches and chat-style searches are on the rise, “natural, conversational language” will also be highly valued.

Basic strategies for AI SEO measures and points to keep in mind

There are five things to keep in mind when it comes to AI SEO:

1. Clarifying intent (understanding the topic)

→ Clarify “What do you want to communicate to whom?” AI will read the context.

2. EEAT (Experience, Expertise, Authoritativeness, Credibility)

→ This is also an evaluation criterion used by Google. “Who wrote it” affects its credibility .

3. Natural writing and conversational tone

→ Natural, human-like sentences are easier for AI to understand than keyword-stuffed sentences.

4. Leveraging structured data

→ Using HTML tags etc. to accurately mark up meanings helps AI understand.

5. Continuous improvement

→ AI is evolving every day. It is important not to use it just once, but to update the information regularly .

Summary: The key to SEO in the AI ​​era is “readability + meaning”!

Until now, the goal of SEO has been to be “liked by search engines.”
From now on, it will be more important to “have AI correctly understand the meaning and introduce it when necessary .”

In other words, AI SEO is

• Easy for users to understand
• The intention is clear,
• Reliable information,
• Provide information in a form that can be understood by AI.

Now that search experiences are changing, it’s time to start managing your website with AI SEO in mind!